Accessibility, Branding and Content Creation
(A-B-Cs)

Our agency is a visible partner with school districts and entities around the state, and as we support teachers, administrators, and students, we also broadly share our materials and information we’ve curated and created.

These A-B-C guidelines are available to help staff abide to copyright law, branding, and accessibility best practices as they create and curate content. content creation and curation.

Let's Get Started


Who is your audience?

There are different levels of attention required depending on the scope and reach of your content. First, think of your intended audience and use that information to help determine the ABC best practices that suite the needs of your audience. When you've identified your audience, use the ABC Audience Guide to help determine the rigor you need to apply to your materials

Internal Teams
Job-alike teams and region teams

Mixed Teams
Internal (AEA) and external partners

External Partners
District staff, other AEA staff

External Stage
State, regional or national audience

*Please note that all presentations should be approved by communications.


How will you share your information?

Once you've identified your audience, look at the resources that are already available to help you provide accessible content to meet their needs. Our agency has several template materials and resources to help you create your information. Brand Central is your connection for resources.


Does your information meet agency standards?

Our staff is regularly sharing information with a variety of audiences. Info about needing  common language, look and feel. Learn more in our communications checklist.